Author: Maren Deepwell

  • Coaching tips from my year of 10k races

    Coaching tips from my year of 10k races

    This year I got back into running, and regular readers will know that this comeback has been years in the making. I started blogging about it in 2022.. and in 2023. So I am pleased to report that I have finally managed to get there! From a personal perspective starting the day with a morning run is a joy for me, and the photo at the start of this post is a snap shot from earlier this morning, as I was jogging down the river near my house and passed my favourite river oak tree. It’s a majestic sight and today the water was clear and still, reflecting the beauty of this glorious sunny morning.

    So it’s a personal win, and it’s also professionally interesting because the coach in me is reflecting on what’s changed this time round? Why did I succeed this time when I have failed to do the same thing since 2021? Plenty of us struggle to stick to habits or achieve goals, and so I want to use my example to share some coaching tips that have helped me along the way.

    Picking the right place to start

    Now, I love running but I also have quite a few physical and mental health challenges that can make it tricky for me. From long term injuries to asthma, there’s something to contend with most days. When I tried and failed to get back into running one of the key things I didn’t do was to pick the right place to start. I had high expectations of what I wanted to achieve, and set goals that didn’t take into account where I was starting from. This time round, when I started training again in autumn, I started from scratch. I basically went back to the ‘Couch to 5K’ model and went out for walks with short, i.e. one minute, run elements. And even that felt hard. Step by step, minute by minute, I got a little more movement and felt a little more confident. It took months before I ran the first mile.

    Setting a pattern to build a habit

    The next thing I did right this time was to establish a pattern that was actually achievable. I used an app to begin with, following a simple training plan that had me running three times a week. Three times a week was a lot, but it felt OK. The first week I did all three runs. The next week I did only one. The week after that I managed two… and so on. Over the past six months I probably ran three times a week about half of the time. Some weeks I was sick and didn’t run at all. Or I was on holiday, or work was too busy, or it was too cold. What mattered is that I set an intention that I felt committed to, and it didn’t matter whether or not I actually went for the run, just that I kept trying.

    Choosing a goal (and then repeating it)

    My goal for this year is that by the end of the year I want to be able to go for a casual 10k run whenever I fancy. Once a week, or maybe once a month. I don’t want to feel that it’s a big deal or wipes me out for the rest of the day. And so I decided to sign up for several 10k races throughout the year, 6-10 weeks apart, and keep trying to get comfortable in the distance. So far, I managed to complete 2 of these, and I have another one coming up in 6 weeks, and then two more scheduled in for the autumn. I intentionally picked races that are all local, all 10k and nearly all a similar route, to keep these firmly in my comfort zone. I also wanted to minimise the impact of being injured for a race or having a bad race day. If I miss a race, then I have another one coming up to make up for it. I always found it disheartening when I trained for longe races for over six months only to then be unable to participate when it came to it.

    Making it fun

    One of the key issues I had to contend with over the past few years is that I was simply not enjoying running. There were a few things at play, but basically the fun had gone. So when I set out to get back into running this time round, I tried to make it as fun as possible. The first race I signed up for was a holiday-themed Santa Run, in full costume. Then I made extensive playlists that are so sunny and soulful that I can’t help but enjoy listening to the tunes. A friend suggested doing a race together, and we all went for a delicious pub lunch afterwards. Then we signed up for a beach-side race with sea views. You get the idea.

    The way I want to run, in the morning, by myself, doesn’t really align well with having a running buddy or joining a club, which is why I didn’t go down that route, although I imagine it would have offered a lot of support and motivation. Instead, I am now on track to regain a really precious element of my weekly routine, enjoying quiet mornings whilst clocking up the miles and getting a bit fitter along the way.

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  • Reframing Career, Success and Personal KPIs.

    Reframing Career, Success and Personal KPIs.

    A couple of things that have been percolating in my mind over the past couple of weeks have come together: the reflective post in which I shared a story of my career prompted me to think more about where I am heading and why; then I completed the review of my tech stack which made me focus on whether I have the right tools for the work I want to do and what that is… ; and thirdly I have been preparing for the next run of my hybrid working leadership course (incidentally, if you’d like to join us, register before 26 May), which includes a topic about how to find your own measures of success.

    My Directors Report

    I also should mention that I write my Directors Report for my business every 3-4 month, which is a good exercise in reflecting on and tracking progress, and also prompts me to articulate exactly what I have achieved and why that matters. Which is where the reframing idea comes in, because my report applies metrics of success at different levels.

    I started with the measures I was familiar with from my years as a CEO, with Key Performance Indicators, or KPIs, related to financial goals, operational requirements and risk management. I set out a business plan that I review each year, and each year I review, update and refine short, medium and long term goals. This way of thinking gets me to focus on the performance of my micro business, which is useful but not everything I am interested in.

    There is also a question of how well I perform and develop in my business, including the feedback I get from coaching or consultancy clients, the impact my mentoring and outreach work has, the research and publications I produce and the professional development I undertake. Many of the things I spend time on, such as attending events or writing a new book were not initially covered in my reporting, and yet they are important elements of what I view as success.

    Partly why I track these elements is to have a record of how my career choices contribute to my personal KPIs, and how I can evolve year on year.

    Before we go further, I just want to emphasise that I’m thinking about my career or my work as in professional practice. Over the course of my working life that has included paid work, funded work, unpaid work and everything in between. I don’t really conceptualise my work in terms of a main (day) job and side hustles, paid and unpaid work. However you think about these things, the approach can still work, you just need to adjust your mental picture accordingly.

    Reframing with metaphor

    I found it difficult to articulate all of this in the graphs or tables my report initially contained, and so I used a metaphor to help me reframe how I think about the different levels of success I aim to achieve and what they mean to me. What I came up with is a menu of drinks: a glass of water, a cup of coffee and a cocktail.

    A glass of water (nourishing success)

    The glass of water, big, cool and refreshing, is the biggest element. It contains within it everything fundamental that my work has to provide to keep me financially, socially, physically and mentally healthy. Contained in my glass of water for example, is money to pay the bills, to have a purpose and to have a reasonable work/life balance. Other things that I might include here is having a safe place to work and to have adequate benefits.

    A cup of coffee (energising success)

    Next up is an aromatic cup of coffee (or your preferred equivalent) that represents everything that gives me energy. Activities like attending events or collaborating with colleagues that spark my creativity, or projects that allow me to increase my impact and make a difference. In my case, I would include things like recording my podcast, blogging and writing in my coffee category, as all of these are energising elements of my practice, without being essential. I also find joy in the degree of flexibility I have, giving me time for walking the dog or going for a run during the day and that in turns allows me to work with greater productivity and drive the rest of the day.

    A cocktail (sprinkling gold dust success)

    For the cocktail (or mocktail!), I am thinking of a beautiful glass garnished with an umbrella and colourful fruit, a drink perfect for a moment of celebration! The cocktail embodies those special moments in my working life that make everything worth it. For me, I would include things like publishing a book, giving an exciting keynote, travelling somewhere new for an event, or having the chance to work with people I love and connect with. It’s moments that are sprinkled like gold dust over the years, giving everything an extra shine.

    Success Reframed and Personal KPIs

    I find it super helpful to think about what success means to me and how I can quantify it in this way, as it reminds me why things are important and what role they play in my life. If I get the things that nourish me and keep my life going in a very practical sense, things like saving for my pension or finding time to exercise, then that enables me to have more capacity to enjoy activities that I find energising.

    Similarly, if the only things that feel good are big highlights that are few and far between, i.e. if my metaphorical work diet consists only of cocktails and the occasional cup of coffee, but the foundation is all wrong, then my work becomes unsustainable in the long term and doesn’t serve me no matter how glitzy the high points may be.

    This kind of reframing also enables me to set out more specific personal measures for how what I do contributes to what I want to achieve long term, and to find balance between things that are fundamentally nourishing, energising and sparkly.

    My personal KPIs are not about how well my business performs or how much I achieve, but how well what I do works FOR ME. How well does how I work, what I do and so forth contribute to my life in terms of nourishing me, energising me and bringing my sparkly moments of joy and inspiration?

  • Mission complete: Tech Stack IV

    Mission complete: Tech Stack IV

    At the start of the year I undertook a review of my tech stack, i.e. the tools, platforms and services I use in my professional practice. My aim was twofold: first up, I wanted to make sure I am not paying for services or subscriptions I don’t actually make good use of, and secondly I want to make sure that the technology I do use is, wherever possible, aligned to my values including my commitment to openness in education and technology. I blogged my progress as I went along and you can look back at the previous posts in this series if you’d like more detail:

    Having completed the majority of what I intended to do, and as things have developed since, I am revisiting a few of my objectives and adding some new ones as I develop my work in the coming months and years:

    Dead ends

    One of my key objectives was to move from Zoom to another tool, and despite finding and trying several alternatives I have not made the move away from Zoom. Sigh! Unfortunately none of the alternatives worked within my workflow and didn’t quite meet the needs of my clients either. So for the time being at least I am going to continue using Zoom.

    I also continue to move away from Meta social media platforms and reviewing my social tech stack felt timely given how much everyone has and is moving away from networks and into DM groups, newsletters and offline life. That said, I feel reluctant to move away from Instagram for the time being and there is a sense for me at least that the continued fragmentation of my online interactions requires more thoughtfulness, energy and resources than I have at times. Hopefully federated social web elements become more integrated in the coming year. Here’s hoping.

    AI choices

    In most of the platforms and services I use AI powered options are becoming the norm, and for my practice I don’t feel I need to use them (and save some energy along the way). This is a space in which I want to make thoughtful choices and I am trying to opt out of offered upgrades if they are not important to me and my work.

    There is one service in particular, Canva, that despite its utility, feels like it is becoming less helpful to me by the day (in its efforts to appear more and more helpful). So my sense is that over the coming year I will learn to use other tools instead and move away from it.

    Tools for the job

    One of the things I reflected on as I was reviewing the technology I use is whether I have the right tools for the job, and some of the things I didn’t really write about are all the analogue technologies and tools I make use of. It’s all about finding the right range of tools for the job, and there is a bit of a gap in my set up when it comes to translating my ideas from pen and paper to the digital realm and printing. Hmmmmm . Definitely more thought needed.

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  • Working on the ‘Princeton University: Domain of One’s Own’ Case Study

    Working on the ‘Princeton University: Domain of One’s Own’ Case Study

    It’s been a lot of fun to help establish a new blogging community of practice with Jim Groom and the team at Reclaim since that start of the year, and you’ll no doubt hear more about blogging from me as the year goes on 🙂

    Alongside that project however I have also had the opportunity to write some case studies based on interview conversations Jim leads, and the first of these has recently been published on the Reclaim blog: Princeton University: Domain of One’s Own . As a Higher Ed case study this piece focuses on a six month’s project of a large scale server migration.

    This case study shows how the collaborative effort between the Office of Information Technology, their campus partners and Reclaim Hosting, ensured the desired outcome for stakeholders across campus, resulting in the successful and timely completion of the project [and includes] take aways which will help replicate the success of this project for future initiatives.

    It’s a unique opportunity for me to hear how amazing teams at world-leading institutions make educational technology work in the long term, and find out how they find a path through the sometimes messy reality of serving the diverse needs of an academic community in a fast moving technology landscape.

    Listening to the interviews it also strikes me how much the technology itself recedes into the background. Although the technology is what we’re talking about, it is the people that draw the focus: the large spectrum of users who bring their individual needs, deadlines and digital literacy to the work at hand, liaising with the teams on campus who navigate their projects within a complex framework of institutional policies and practices alongside a myriad of teams and directorates, and at the other end the expert team at Reclaim who are supporting the work with technical expertise, troubleshooting and their years of experience.

    Work on the next case study is already underway, and I am really looking forward to seeing this one published and to add to this body of work that tells a story of open, independent EdTech in Higher Ed right now (and that’s a story I don’t hear all that much about elsewhere just now).

  • Preview: Global Trends Towards Flexible, Hybrid Working and its Impact for Digital Leadership in Higher Education

    Preview: Global Trends Towards Flexible, Hybrid Working and its Impact for Digital Leadership in Higher Education

    Next week sees the launch of new research into hybrid working, a new report commissioned by the National Digital Leadership Network in Ireland.

    Global Trends Towards Flexible, Hybrid Working and its Impact for Digital Leadership in Higher Education

    This strategic report will focus on the global trend towards flexible, hybrid working and its impact for Digital Leadership in Higher Education in Ireland and beyond. We examine the wider implications of hybrid learning and working for Higher Education and situate this current globalised trend in its historical context. We also explore best practice exam-ples drawn from industry and education sectors and highlight the role of effective Digital Leadership in meeting the challenges of changing needs of (lifelong) learner populations in a world impacted by environmental and technological factors and draw together strate-gic recommendations for leaders in Higher Education seeking to support student success from Higher Education into a fast moving, competitive job market that is under threat from automation and AI .

    Join the launch event on 2 April

    The National Digital Leadership Network (NDLN) will celebrate its official launch on Wednesday, April 2, 2025.

    Hosted by the Department of Technology Enhanced Learning (TEL) at Munster Technological University (MTU), this event will showcase the NDLN’s mission to advance digital leadership in higher education across Ireland.

  • Having a Career

    Having a Career

    When I came across Kin Lane’s post Having a Career I felt inspired. His post prompted me to think about whether it’s worth having a career, and what that means, and if it matters. These words in particular chimed with me:

    However, now I see having a career is about me. It is about owning my own professional narrative as much as I possibly can. I consider a career adjacent to entrepreneurship or running your own business, but it is something that will span multiple businesses, and give you much more control over the work you do and the money you make. A career is about me. It isn’t some category on a college aptitude test. My career isn’t chosen for me. 

    Thanks to this inspiration, I’ve been trying to create a story about my career, and tried to make a drawing, too. That proved trickier than I had anticipated, because I started to plot my journey along a rough timeline that started in the mid 90s with summer jobs and somehow portrayed the next three decades as a linear progression. Which it wasn’t.

    Similar to Kin’s younger self, 17 year old me wanted no career. 17 year old me wanted to live a life which was authentically mine. I felt the world deeply as a young person, and it poured out of me in writing poetry, plays, novels, art, music and a lot of difficult behaviour. That I was academically able and got good grades made early adolescence easier, but eventually I outgrew my ability to fit into a regular school system. It must have been very difficult for my family and friends to make sense of my behaviour. It was very difficult to for me. I had no idea how to navigate life. Thanks for leaving school at an unconventional time, without sitting the traditional exams at 16 or at 18, I never ended up having career’s advice and made up my own instead.

    From that point on, my list of jobs started in earnest: I had every bar, cafe and restaurant job London’s service industry would offer a young immigrant with broken English. I graduated to working in bookshops, cinemas, shops, and eventually in bilingual marketing and market research. I had a job once that only paid me in tips (which took me months to realise. Once I did, I left with the whole tip jar after one very good Saturday night never to return).

    From 17 to 32 I mostly worked at whatever job I could to fund my education. Having left secondary school I discovered that there was a whole world of learning out there, and London, and later Athens, and even later Oxford, offered me every opportunity. Looking back it now seems implausible that I worked 40 hours and studied full-time as an undergraduate and later as a Masters stundet, but I loved it! Studying first design, then art and then anthropology allowed me to explore my curiousity and challenge my mind, spending days in the libraries and museums. I was lucky that I always managed to get scholarships to fund my fees (this being an era of education in which that was still possible).

    In 2004 life changed for 3 glorious years, thanks to a full AHRC PhD scholarship that enabled me to give up work. I recall the moment I found out exactly. I was on my way to work in a cafe in West London and picked up my post in the student hall where I had rented a room in for the summer. Gower Street was hot, noisy and there was no lift between my single room on the top floor (shared bathrooms) and the laundry room in the basement. I opened the letter on my way to the bus stop and right there and then, life changed. I resigned my job that day and that September I started to be a proper full-time student for the first time, with spare time to go to seminars and lectures in the evenings, and student bars, too, of course.

    It was during those years that I started working with more intention, finding jobs as a archive admin, then as a teaching assistant and as a Moodle admin at my university. As my funded years came to an end, job hunting to fund the final year of my PhD began again, and I found an admin role in a nearby university in Oxford. The deciding factor that convinced me to take the job was that I could walk to the office. Writing up my PhD in the Radcliffe Camera library sounds romantic, and it was certainly a lovely environment to work in, but it also came with a problem: I didn’t want to be an academic. My interest in my research topic had been genuine, but had been satisfied. It offered no clues as to what might be next, and so my admin summer job gradually turned into a manager role, which turned into a more senior manager role. As a side hustle I started to work as a researcher and consultant on projects. I was hungry to learn and quick to figure things out, which made me a good contractor. A few years later I decided to apply to become the CEO of the organisation I was working for, and for the next 12 years that (mostly part-time) role and my continued work as a consultant turned into a very fulfilling career.

    In my early years being a CEO I often struggled to explain to people how I had ended up in the role with a PhD in cemeteries, a degree in art, a penchant for making stuff and evidently little leadership experience. A young immigrant and a women to boot. No one had ever heard of me and my story didn’t really make sense. Working hard and being good at what I did eventually helped establish my place.

    Being a CEO of a small not-for-profit that employed fewer than 10 staff and often just 5, and turned over around half a million pounds a year (and sometimes much less) offered me the opportunity to learn a bit of everything, from finance and HR to governance and operations. It also offered me lots of opportunities to get involved in activities and communities, and to work for something that aligned with my values and that made a difference. I developed a much greater appreciation for the ethical dimension of work, of having a career. It let me experience what it’s like to have a (small) platform, and helped me develop my voice.

    As my interest in leadership and mentoring developed and I started to train as a coach and write my first book, a new chapter in my career story started. I began to re-invigorate my freelance work, which during the pandemic had dried up, and started a period of transition, letting go of one role and building a new one. I started to plan out more books I want to write, and began to sketch out a new vision for better work life balance and more independence once again.

    To many people the move didn’t make sense. It wasn’t a step up, a move to running a bigger organisation, building on what I had achieved in a smaller organisation. My pension provision agreed with them. Depending on my own little venture at this stage was (and is) risky. But it felt and still feels right to me.

    Making sense of the story so far sounds something like this in my own head:

    I started out looking for things that interested me and would challenge me. I gained some knowledge and skills, and found a lot of interesting things. So I put those capabilities to use and see what else I could do. Then I found that I could make a positive difference to others, and poured my energy into making that happen. Eventually, when I felt I needed more balance, and to spread my energy across more areas of my life, new interests led to new goals and a wish to fulfil some bigger dreams; like writing books and getting a dog and living near the sea.

    And so, I started to put together the building blocks for a small, independent business venture that would help me fulfil these and other dreams, whilst doing work that makes a positive difference in the world and aligns with my values. It makes perfect sense to me, even if on a day to day basis it remains equal parts imagination and profitable job.

    This summer it’ll be 28 years since a young Maren climbed the steps from the tube station up into the streets of London, carrying a duffel bag, a pillow and a role of The Cure posters (and an open ticket to fly home anytime, because my parents thankfully had more sense than I did).

    At the time I felt the urgency of life deeply. I thought time to be my true self would run out when I reached the (what I then thought) calm and boring reaches of adulthood, of middle age. I think my younger self would be relieved (if disbelieving) to learn that existential dread and big questions still float around my head every day, even though I have become a lot better at managing daily life. I like to imagine that 17 year old me would LOVE my dog Posey, and would appreciate that I have managed to publish my first book, and being on my way to the second.

    I am not sure what I thought “success” would look like when I was 17. Money or status has never driven me, even though I have always safeguarded my financial independence. Ethics and values are important to me, as is making a difference. The best I way I have to explain it is a metaphor:

    For years and years I’ve kept sketchbooks filled with writing, drawing, sketches, pictures and small mementos. The process of keeping the sketchbook is much more important than individual pages, and often I might find a little gem flicking through the pages years later. I still have a lot of my sketchbooks, and I treasure them. They are the best metaphor for how I imagine my career, and what makes it successful in my mind. Having a career, for me, is like a sketchbook. I fill pages and pages, and over the years these amount to a substantive amount of work, of me. Looking back, there are gems and there are duds, and it doesn’t really matter. What matters is that I follow my curiousity in order to create and contribute.